> For the complete documentation index, see [llms.txt](https://developer-38.gitbook.io/pitchdeck/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://developer-38.gitbook.io/pitchdeck/crypt2-merchandise/the-problem.md).

# The Problem

Sports merchandise has traditionally been limited in terms of its reach and personalization, leaving many fans feeling unsatisfied. Crypt2 Esports is here to change that.